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Belstaff opens flagship Tokyo store

Belstaff is to open its first flagship store in Tokyo within the Ginza Six shopping complex. The launch on 20 April will follow Belstaff’s entry into the… View Article

FASHION

Belstaff opens flagship Tokyo store

Belstaff is to open its first flagship store in Tokyo within the Ginza Six shopping complex.

The launch on 20 April will follow Belstaff’s entry into the Japanese market in 2016 and its opening of retail spaces in the Matsuzakaya Nagoya and Isetan Tokyo department stores and in Kobe. The store will stock the brand’s lines for men and women.

A private launch event was attended by Belstaff ambassador and Hollywood A-lister Liv Tyler who, alongside Belstaff creative director Delphine Ninous, has co-designed and produced two collections for Belstaff. Her latest Spring Summer 2017 offering will be available in the Ginza Six store.

Belstaff is also holding its first archive exhibition, ‘Hollywood Legends’, in the city’s Daikanyama Tsutaya bookstore.

Gavin Haig, Belstaff chief executive, said: “Ginza Six, our fourth opening in Japan, shows our fast and strategic expansion in this important market. The Japanese influence on fashion and style can be felt globally, which is why we selected this great country as a key pillar market for Belstaff. The Japanese appreciation and appetite for modern heritage is key to our success here.”

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