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Belstaff hires chief marketing officer

Belstaff has appointed Sheena Sauvaire as its chief marketing officer. Sauvaire was previously global marketing and communications director at Topshop after originally joining the fashion chain… View Article

FASHION

Belstaff hires chief marketing officer

Belstaff has appointed Sheena Sauvaire as its chief marketing officer.

Sauvaire was previously global marketing and communications director at Topshop after originally joining the fashion chain in 2006 as head of marketing. Prior to that, she held senior marketing roles at creative communications agency Exposure where she worked across fashion, luxury and lifestyle accounts and the Viacom/MTV entertainment brand.

In her new position, Sauvaire will be part of the executive team reporting to Belstaff chief executive Helen Wright. Her responsibilities will include leading the company’s brand, marketing, PR and digital communications across all territories.

Wright said: “I am excited to welcome Sheena to Belstaff. She brings a modern and strategic approach to marketing and communications across all channels, with a sharp, global outlook. She will be an integral member of the leadership team and shares our passion for this great British brand.”

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