Barnardo’s launches first designer ’boutique’
Barnardo’s has launched its first ever designer boutique-style store in one of London’s most fashionable shopping districts.
Situated on Marylebone’s George Street, the children’s charity’s existing store reopened on Saturday following a two-week transformation. It is the only Barnardo’s shop in the UK to be fitted out as a showcase for designer clothes, accessories and gold and silver jewellery.
Barnado’s said the introduction of clean lines, subdued lighting, uncluttered rails, display cabinets, improved shop windows and special signage have helped to create a luxurious feel for the outlet, which is nestled among the top-end boutiques of Marylebone High Street and Marylebone Lane.
The store’s designer focus has been driven by manager Eduardo Martins, who completed a degree in fashion and textile design in his home country of Portugal before moving to London in 2010. Soon afterwards he started working at the Marylebone Barnardo’s and his flair for fashion was given room to flourish.
Roy Clark, Barnardo’s director of retail and trading, said: “Our redesigned Marylebone store is a stunning success that only enhances the retail environment in this luxurious pocket of London, and everyone involved should be very proud.
“Of course, it’s not just about designer clothes and accessories. Every time someone buys or donates something through a Barnardo’s shop, they’re helping to fund our work in more than 1,000 services throughout the UK, building stronger families, safer childhoods and positive futures for those who urgently need our support.”
