ASOS expands Partner Fulfils programme
Fashion retailer ASOS has announced the expansion of the ASOS Partner Fulfils programme powered by the Mirakl Marketplace Platform.
The initiative enables brands to fulfil orders placed on the ASOS website and app directly, without products being stored in the retailer’s fulfilment centres.
ASOS said the move will result in customers being offered a wider range of products, as well as improved stock availability for existing product lines, without impacting supply chain efficiency.
It will also allow the retailer to offer key territories more relevant local fashion through partnerships with smaller businesses, and enable it to tailor its product offering to customers in different markets.
ASOS has expanded the programme from two to 23 brands in the UK and Europe. By working with Mirakl and its existing technology partners, the retailer will be able to bring more brands into the programme in the future.
Cliff Cohen, chief technology officer at ASOS, said: “The Partner Fulfils programme is a key tool to enable us to offer our customers better product availability and product width, with minimal impact on our own supply chain operations. Mirakl was the obvious choice for us as a partner that has the expertise and first-class technology we need to power a fully flexible partner fulfilment system together with key fashion brands.”
Sophie Marchessou, executive vice president customer success at Mirakl, added: “Partner Fulfils is key to ASOS’ ambition to grow internationally while delivering highly localised customer experiences. We are delighted to be able to support them with our expertise and marketplace technology to diversify and strengthen their supply chain and better serve their customers.”
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