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Asos enjoys record Christmas sales

Asos saw a 36% rise in retail sales in the four months to 31 December as the online fashion retailer benefited from record trading during Cyber… View Article

FASHION

Asos enjoys record Christmas sales

Asos saw a 36% rise in retail sales in the four months to 31 December as the online fashion retailer benefited from record trading during Cyber weekend and the run-up to Christmas.

Total revenue climbed by 36% to £621.3 million.

Asos achieved a strong performance in the UK with retail sales growth of 18%. International retail sales increased by 52%.

During the period the number of active customers grew by 25% while the average basket value and average order frequency rose by 2% and 6% respectively.

Nick Beighton, Asos chief executive, said: “Following record sales over Cyber weekend and the Christmas trading period, I’m pleased to report a strong start to the year. A 50% plus increase in international sales is a standout performance. UK sales growth at 18% was a strong performance in a more promotional market.

“With sales for the year now expected to be up by c.25 to 30%, we’re accelerating our infrastructure investment to handle that growth. ASOS remains well set to meet its longer-term ambitions as a result of the hard work and commitment of the team.”

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