Adidas launches collection with Karlie Kloss
Adidas has launched a collection of activewear with model Karlie Kloss.
Items include staple pieces ranging from a high-performance workout bra and tights to trend-inspired streetwear clothing. The collection makes use of the brand’s Aeroready fabric technology which aims to create an optimum balance between performance and comfort.
Adidas is also teaming up with digital fashion house The Fabricant on the design of a 3D expression of one of Kloss’s favourite pieces from the collection, the WIND.RDY Parka.
This will involve The Fabricant working closely with artists Ruby Gloom and Blake Kathryn to design a digital interpretation of the garment before inviting its wider community to contribute unique creations that will be displayed in a digital expo. The top creations will be sold in blockchain, with the proceeds supporting new events and programming for the Kode With Klossy non-profit technology learning organisation.
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