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Dixons Carphone makes multi-million pound investment in customer service training

Dixons Carphone has opened a state-of-the art customer service training centre at the Fort Dunlop building in Birmingham. The Academy @ Fort Dunlop will have an… View Article

ELECTRICALS & TECHNOLOGY

Dixons Carphone makes multi-million pound investment in customer service training

Dixons Carphone has opened a state-of-the art customer service training centre at the Fort Dunlop building in Birmingham.

The Academy @ Fort Dunlop will have an annual intake of over 6,000 staff members and will be able to provide an additional 400,000 hours of staff training each year. The move represents a total investment of around £4 million by the retailer.

The retailer’s ‘Ignite’ 90 day learning and development plan will be rolled out to all new Dixons Carphone staff by February. Staff will begin their training with a three-day residential induction at The Academy @ Fort Dunlop then continue their learning in-store.

The academy will also run sessions for  managers to help them support staff while they train. In addition, suppliers will use the space to demonstrate technology and new products.

Spanning 19,000 square feet, the facility includes four mock store environments, eight training rooms and 22 supplier zones.

Dixons Carphone chief people officer Paula Coughlan said: “We want Dixons Carphone to continue to be a magnet for great talent and we are investing more than ever before in giving our colleagues the tools and skills to put our customers first from their first day in store.

“The Academy @ Fort Dunlop is about giving our colleagues the best possible start to their careers with us, so that they can help our customers choose, afford and enjoy amazing technology.”

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