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Dixons Carphone hires Alex Baldock as its new chief executive

Dixons Carphone has appointed Alex Baldock as its new group chief executive. Due to join the business from April 2018, Baldock will succeed Sebastian James who… View Article

ELECTRICALS

Dixons Carphone hires Alex Baldock as its new chief executive

Dixons Carphone has appointed Alex Baldock as its new group chief executive.

Due to join the business from April 2018, Baldock will succeed Sebastian James who is leaving the company to head up Boots.

Baldock is currently group chief executive of Shop Direct, the owner of Littlewoods.com and Very.co.uk.

Ian Livingston, chairman of Dixons Carphone, said: “On behalf of the board and all our colleagues, I would like to thank Seb for all that he has done over the past six years as CEO of first Dixons Retail and now Dixons Carphone. We wish him every success in his new role.

“The board and I are delighted to welcome Alex Baldock to the group. He has an outstanding track record in leading large, complex consumer-facing businesses.”

The news comes as Dixons Carphone announced that group like-for-like sales rose by 6% in the ten weeks to 6 January.

Like-for-like sales in the UK and Ireland were up 3% in the period while sales in the company’s Nordic and Greek businesses climbed by 11% and 23% respectively.

James said: “I am pleased to announce a 6% growth in group like-for-like revenue over Christmas this year against strong comparables last year. In UK&I electricals, our Boxing Day sales did not quite mirror the promise of our very strong Black Friday week, but we are very confident that we grew market share in pretty much every category.”

The company said some of the best selling products in the period included large-screen TVs, gaming, smart tech, and SIM free phones.

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