Currys PC World expands Shop Live service to meet Christmas demand
Currys PC World is predicting that this year will be its biggest ever Christmas online and is expanding its ShopLive service to meet demand.
Following temporary store closures due to the coronavirus pandemic, the retailer is adding more staff to both ShopLive and its Order & Collect service in the lead up to Black Friday and Christmas.
Launched with 20 staff in June, the ShopLive service has seen a 48% rise in traffic since lockdown. The service now has 800 experts guiding customers through their purchases via a video chat and the retailer expects to ramp this up to 2,100 by Black Friday.
Currys PC World said over 600,000 visitors have used the ShopLive service since launch to buy items such as laptops, large screen TVs, washing machines and printers and scanners.
The retailer said its ‘zero-contact’ Order & Collect service has also been popular and is predicting that up to 170,000 parcels will pass through the service each week in the run-up to Christmas.
Mark Allsop, chief operating officer at Currys PC World, said: “We have seen our online traffic double overnight and we do not see this dwindling over the next two months, we have Black Friday fast approaching, console launches and Christmas on our radar and we are doing everything we can to ensure people can have the best Christmas possible after an intense and unique 2020. Our innovative platform of ShopLive and Order & Collect service, bolstered by an army of experts, will be vital in helping our customers navigate the essential tech they need.”
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