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AO launches “game changer” mobile phone business

Online electricals retailer AO has launched what it describes as a game changer mobile phone business. In a statement, the company said AO Mobile will offer… View Article

ELECTRICALS

AO launches “game changer” mobile phone business

Online electricals retailer AO has launched what it describes as a game changer mobile phone business.

In a statement, the company said AO Mobile will offer customers a new “cheaper choice and simpler way” to buy mobile phone products. The business will offer products across the four UK mobile networks with all handset manufacturers. Contract, SIM only and handset only options will also be available.

AO founder and chief executive John Roberts said: “With simple guides to help customers work out what they need from their mobile phone, AO Mobile is widely expected to shake up the mobile market.

“This is a game changer for customers because we’ve built AO Mobile for today’s world. Customers tell us that they find buying mobile and connectivity complicated. From today, we’re making it easy to choose what’s best for them with easy-to-understand pricing and fantastic service.”

AO said it will be able to make buying mobile phones cheaper as the business will not have any physical stores.

Some of the first deals offered by AO Mobile include a Samsung A10 on Vodafone for £24 a month, the Huawei P30 Lite on EE at £29 a month and a Samsung Galaxy S10 on O2 with 120gb at £55 a month.  During August, customers will also receive a digital reward card pre-loaded with up to £250 available to spend on AO.com.

Roberts added: “When it comes to telecoms, buying a mobile is a minefield of confusion and pretty average service.  Customers deserve better and that’s where AO Mobile comes in. Add our launch offer of up to £250 off at AO.com and it’s a no brainer.”

AO Mobile is run by the team behind Mobile Phones Direct, which AO acquired in December 2018.

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