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Selfridges teams up with Royal Mail to launch festive pop-up

Selfridges is teaming up with Royal Mail to launch a festive pop-up space in its Oxford Street store in the run-up to Christmas. Due to open… View Article

DEPARTMENT STORE NEWS

Selfridges teams up with Royal Mail to launch festive pop-up

Selfridges is teaming up with Royal Mail to launch a festive pop-up space in its Oxford Street store in the run-up to Christmas.

Due to open to the public on 12 November, ‘Royal Mail at Selfridges’ will be an immersive experience spanning store and online.

According to Royal Mail, the space will be a “loose and playful” interpretation of a postal destination complete with trolleys, mail bags and other post-themed paraphernalia. Customers will be able to buy presents, have them professionally wrapped, then take advantage of a bespoke postal service. In addition, children will be able to write and send letters through a dedicated in-store ‘Santa Mail’ service.

Nick Landon, chief commercial officer at Royal Mail, said: “Our postmen and postwomen will be delivering even more of the nation’s most treasured gifts this festive season, so we want to make the whole experience as magical as we can. Doing this in partnership with Selfridges is guaranteed to add the Christmas sparkle to top this off.”

The partnership has also included the creation of an exclusive product range that spans branded mugs, festive baubles and more. The range will be available to buy in Selfridges’ London, Manchester and Birmingham stores as well as online.

Meave Wall, stores director at Selfridges, said: “We are excited to team up with Royal Mail and to bring such a bespoke postal service and offer to our customers right in time for the busy holiday season.  More than ever, we value the decision customers are making to shop with us and, in return, we’ve done our best to bring to them a unique product offer and an array of services to make their time with us pleasurable, easy and efficient at this hectic time of year.”  

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