Selfridges department store to offer ‘one-of-a-kind’ weddings this summer
Couples searching for an unusual wedding venue this summer will be able to get married at the Selfridges department store on London’s Oxford Street.
The retailer has announced that it is launching a “one-of-a-kind” wedding experience for couples looking for a non-traditional ceremony in an iconic location.
Selfridges said it made the move in response to unprecedented demand from newly engaged couples as many venues are booked up far in advance due to the Covid-19 pandemic.
The retailer has now acquired a wedding licence that will allow ceremonies to be hosted in the grade II listed building for a limited time this year and will offer three different wedding packages called Just-The-Two-Of-Us, Earth Lovers and All-Out Extraordinary.
All of the packages will be centred around Selfridges experiences such as a wedding breakfast in Brasserie of Light, a private screening of a favourite film in The Selfridges Cinema or a DJ set with Sink The Pink. In addition, packages can be tailored to suit individual couples’ needs.
The ceremonies will take place in the store’s wedding suite on the fourth floor of Selfridges London, which will be made over for each wedding depending on the chosen package.
Rebecca Warburton, Selfridges director of events and customer experiences, said: “We’re driven by making our customers’ worlds brighter through unforgettable experiences. For those looking for a truly unique way to get married this summer, we’re excited to launch weddings at Selfridges. Bringing together some of our amazing experiences, we can’t wait to create custom packages in celebration of people’s love for each other.”
In addition, The Corner Shop at the store will see a wedding takeover this August with a specially curated collection of vintage and pre-loved womenswear, menswear and accessories for the wedding party including those getting married. The Wedding Shop will also offer bespoke gift lists and enable customers to make appointments for everything from wedding day makeovers and styling appointments to custom-made floral arrangements and canapé consultations.
