Saks Fifth Avenue launches ‘Register to Vote at Saks’ initiative
US department store Saks Fifth Avenue is launching a ‘Register to Vote at Saks’ initiative both online and at its New York flagship.
Run in partnership with HeadCount and Vote.org to mark National Voter Registration Day in the US, the initiative will aim to foster voter accessibility and rights. The retailer will also be using its Fifth Avenue window display to publicise the message.
On 9 October, people will be invited to visit the second floor of the store where they will be able to register to vote, complete absentee ballot applications and check their registration status. In addition, representatives from HeadCount will be on-site to help people with the registration process and answer any voting-related questions.
People will also be able to register to vote, check their registration status and access an absentee ballot application online through technology provided by Vote.org.
Emily Essner, chief marketing officer of Saks Fifth Avenue, said: “As an iconic brand, Saks has a responsibility to use our voice to champion issues that matter to society. While we have a long-standing history of platforming a number of meaningful causes, using our influence to drive home the importance of voting and encouraging our community to take action is a first. We are pleased to be a part of a movement that inspires Americans to get involved and make their voices heard.”
As part of the initiative, Saks will be making the US election day a paid holiday for all US corporate staff. In addition, the retailer will be helping staff working in its stores, distribution and fulfilment centres to coordinate schedules to enable them to get to the polls.
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