Nordstrom names two new executive leaders
Nordstrom has announced the appointment of two new members of its senior executive team.
This has included the promotion of Deniz Anders to the position of senior vice president and chief marketing officer and the hiring of Nina Barjesteh as president of Nordstrom Product Group.
In her new role, Anders will lead all marketing efforts for the business, including brand programmes, digital marketing, creative strategy and corporate affairs. She has worked with Nordstrom for 22 years, most recently as vice president of marketing.
Ken Worzel, chief customer officer at Nordstrom, said: “Deniz is a proven leader with the ability to drive integrated marketing strategies and plans to grow the business and connect with customers in meaningful ways across all channels and touchpoints. Her deep marketing experience, paired with her understanding of our business, will be of enormous value as we continue to build on our heritage of service to get closer to our customers.”
Anders has succeeded Scott Meden, who announced his retirement earlier this year.
Meanwhile Barjesteh has joined Nordstrom from Dick’s Sporting Goods, where she served as senior vice president of product development and design. This involved leading the strategy, management and execution of the company’s product development organisation. Prior to that, she served as chief merchant of Rue 21 and spent 20 years at Target Corporation in various roles including vice president general merchandise manager women’s apparel, vice president merchandise manager kids, and vice president apparel and accessories branding.
Pete Nordstrom, president and chief brand officer at Nordstrom said: “Nina’s experience leading and transforming private label businesses will position us to take full advantage of this growth opportunity, and to continue building Nordstrom Made products that put our customers first through design, quality, and value. We’re excited to see how she will build on the 50-year legacy of Nordstrom’s private label brands with her own fresh perspective.”
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