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Liberty launches new digital flagship

The iconic Liberty department store has launched a new digital flagship as it looks to expand its online business and accelerate its global reach. The retailer… View Article

DEPARTMENT STORE NEWS

Liberty launches new digital flagship

The iconic Liberty department store has launched a new digital flagship as it looks to expand its online business and accelerate its global reach.

The retailer said it wanted to offer both local and international customers a more unique and relevant online experience through the use of engaging content and styling. Delivered in partnership with Tryzens, the new site also aims to help the Liberty team to streamline its processes and focus more on innovation.

Eric Fergusson, Liberty’s ecommerce director, said: ‘“We’re excited to unveil our redesigned website, complete with our new branding. The site has been built to be faster than ever; whilst also focusing on enhanced presentation of content to inspire every visitor at each step of the journey. We continue our voyage into new markets; with the launch of a dedicated experience for our US market alongside enhancements to the treatment of delivery, duties and payments for all other markets.”

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