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John Lewis to trial Visualise Your Space virtual reality experience

The John Lewis department store chain is to trial a new in-store virtual reality experience called Visualise Your Space to help customers purchasing furniture and homewares…. View Article

DEPARTMENT STORES

John Lewis to trial Visualise Your Space virtual reality experience

The John Lewis department store chain is to trial a new in-store virtual reality experience called Visualise Your Space to help customers purchasing furniture and homewares.

The new service will piloted in the retailer’s Kingston, Cambridge and Horsham shops from late June and early July.

Guided by John Lewis staff, customers will be able to enter the dimensions, doors and windows of the room they want to update on an iPad via an app, and then drop in John Lewis products to see how they would look in their home. They will also be able to change the colour of the walls and floors.

Users will be able to view their designed room on either an iPad as a 3D room set in augmented reality, or wear a virtual reality headset to ‘walk around’ the room. Customers will then be emailed a copy of the room they created with shoppable links.

Caitlin Price, John Lewis head of buying for furniture and flooring, said: “Designing a new look for a room can be a lot of fun and a chance to express our personalities. However, customers tell us that uncertainty about what new products will look like in their home can make the decision making hard, and in many cases people revert to the safer tones of grey or beige furnishings. This new technology will enable customers to be braver in their choices, and test technology that architects and interior designers have been using to visualise their designs.”

The technology has been developed by the US based design and 3D visualisation company, Marxent.

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