THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
John Lewis to launch first own brand denim lifestyle brand for women

John Lewis is to launch its first in-house denim lifestyle brand for women as it looks to accelerate growth in its own brand fashion sales. Due… View Article

DEPARTMENT STORES

John Lewis to launch first own brand denim lifestyle brand for women

John Lewis is to launch its first in-house denim lifestyle brand for women as it looks to accelerate growth in its own brand fashion sales.

Due to launch on 22 March, the AND/OR brand has been created in collaboration with LA based denim specialists Calvin Rucker. The retailer will also sell a range of womenswear, shoes, accessories and lingerie to compliment the denim clothing.

The 90 piece range will initially be available online and in 15 shops with items featuring denim washes combined with finishes such as busted-out seams, distressing, bleaching and frayed hems. The different denim styles have been named after places in LA that inspired the collection.

The new collection follows the launch of John Lewis’s first luxury ready-to-wear range, Modern Rarity, last September. The launch helped the retailer’s own-brand womenswear sales to increase by 6.8% in the last financial year.

Jo Bennett, head of womenswear buying at John Lewis, said: “Having built a portfolio of powerhouse own-brand labels over the past few years, we felt there was something missing when it came to serving a younger woman.”

Iain Ewing, John Lewis head of design for womenswear and accessories, added: “This is the first time we have launched a brand across ready-to-wear, accessories, shoes and lingerie. Although the brand starts with denim, you can then add to this to create a fully versatile collection which serves a modern wardrobe.”

The AND/OR denim range will be priced from £85 to £120 while the AND/OR collection will start at £22 for a cotton tee to £250 for a leather jacket.

 

 

 

 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement