THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
John Lewis reports strong start to Black Friday

John Lewis has reported that early indicators suggest that this year’s Black Friday is on course to be one of its busiest ever shopping periods. It… View Article

DEPARTMENT STORES

John Lewis reports strong start to Black Friday

John Lewis has reported that early indicators suggest that this year’s Black Friday is on course to be one of its busiest ever shopping periods.

It said the busiest time so far has been between 8am and 8.30am as people shopped on their way into work. The company is also taking five orders every second at johnlewis.com.

Sales through mobile phones saw a particular increase with a 21% spike between 8am and 9am.

The most popular products so far include the Sonos Play 1 with one selling every ten seconds. Other best selling products include the Lego Simpsons house, Marc Jacobs perfume and Sophie Conran crockery.

All John Lewis shops opened their doors at 8am this morning and some shops will stay open later than usual.

The John Lewis online Black Friday event will run until midnight on 28 November.

Dino Rocos, lead director and operations director, John Lewis said: “Sales on johnlewis.com exceeded expectations overnight as customers logged on to take advantage of our great Black Friday deals. We expect traffic to continue to the website today but for customers who prefer to visit one of our shops they will open earlier than usual at 8am. Over the weekend we expect to see the usual pattern of trade resume as customers head to our 48 shops.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference