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John Lewis reports ‘promising’ Black Friday performance

John Lewis said that Black Friday was set to be one of its most successful trading days after it experienced its busiest ever hour of online… View Article

DEPARTMENT STORES

John Lewis reports ‘promising’ Black Friday performance

John Lewis said that Black Friday was set to be one of its most successful trading days after it experienced its busiest ever hour of online trading.

From 9am to 10am, an average of 705 units were purchased per minute on the retailer’s website.

John Lewis said the top search term throughout the day across all devices was ‘iPad’. For mobile shoppers the top search term was also ‘iPad’, whereas the most popular search term for those shopping on the John Lewis app or via desktop was ‘Sonos’.

Traffic to the John Lewis website across all channels rose by 4.8% on last year. However, the retailer’s app was the most popular way to shop with traffic peaking between 1pm and 2pm at 92.3% up year-on-year.

In addition, John Lewis packed just over 10,000 units an hour at its distribution centres to mark almost a 7% uplift on last year. From 12pm to 1pm, this increased to 18,000 units.

Dino Rocos, operations director at John Lewis, said: ‘Sales on johnlewis.com both overnight and into the day itself have exceeded expectations and between 9 and 10am we hit our busiest ever hour for online trade. We expect traffic will continue to the website throughout the weekend, with customers this year favouring the App as a quick and convenient way to shop. In addition we expect our 49 shops to welcome customers over the weekend as deals run into the early part of next week.”

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