John Lewis opens 10 Christmas Emporiums
The John Lewis department store has opened Christmas Emporiums across 10 of its shops.
Aiming to offer a one-stop Christmas shopping experience, the emporiums will also host in-store events and festive workshops, and offer personalised gifting experiences.
In addition, the retailer has opened Christmas shops across 25 stores as it revealed that searches for Christmas on johnlewis.com are up nearly 40% in comparison to the same time last year. Each shop will sell over 1,000 seasonal products, 90% of which will be own brand.
The moves follow the earlier than usual opening of John Lewis’s online Christmas shop in August after online searches for Christmas soared.
Lisa Cherry, head of Christmas at John Lewis & Partners, said: “Customers have had an elongated summer with restrictions lifting mid-way and wedding season starting later than usual but now they are certainly ready to start planning and looking forward to Christmas 2021.
“So this year we have created the Christmas Emporium bringing everything into one-stop-shop. These are designed so that customers can blitz their seasonal to-do list and pick up everything they need in one fell swoop, but also be a day out for the whole family to kick off their festive fun with tastings, games for the children and inspirational workshops.”
Christmas Emporiums can be found in John Lewis stores in Bluewater, Oxford Street, Peter Jones, Southampton, Trafford, Cribbs Causeway, Kingston, Cheadle, Milton Keynes and Newcastle.
