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John Lewis launches online Christmas Shop earlier than ever

John Lewis & Partners has launched its online Christmas Shop earlier than ever year this year due to  the high level of customer searches on its website for… View Article

DEPARTMENT STORES

John Lewis launches online Christmas Shop earlier than ever

John Lewis & Partners has launched its online Christmas Shop earlier than ever year this year due to  the high level of customer searches on its website for Christmas products.

The retailer said searches are already up 370% on last year with the most popular items being Christmas trees, baubles, cards, lights and wrapping paper.

Jason Billings-Cray, John Lewis Christmas buyer said; “Christmas always provides a reason for celebration and a welcome break.  Understandably it looks as if people are looking forward to and planning for it earlier than ever this year.

“Christmas celebrations mostly take place in our homes and we have seen how the lockdown has made people think more about their homes, so perhaps we shouldn’t be surprised that people are already thinking about how they will decorate their homes this Christmas.

“During the lockdown many people have spent more time outdoors and become closer to nature. From the hundreds of emails from customers asking to be alerted when specific decorations become  available it looks as if animal baubles will be the most popular this year with peacocks, squirrels and toucans topping the list of most wanted.”

John Lewis has also revealed that searches for ‘Christmas’ on  its Waitrose supermarket site  in July and August have increased by 42% on the same time last year. In addition, the number of people looking for Christmas puddings is up  75% while mince pie and mincemeat searches are up 110% and nearly 400% respectively.

Christmas products will be available in John Lewis shops across the UK from 25 September.

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