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John Lewis launches first ever virtual Christmas shop tour

Following the opening of its Christmas Shop at its flagship store in London’s Oxford Street, John Lewis has launched a virtual tour of the shop for… View Article

DEPARTMENT STORES

John Lewis launches first ever virtual Christmas shop tour

Following the opening of its Christmas Shop at its flagship store in London’s Oxford Street, John Lewis has launched a virtual tour of the shop for the first time.

The retailer is giving online customers access to a 3D tour of the Oxford Street shop where they can “walk” through the store and make purchases. Using footage captured from within the store, customers can use their computer, smartphone or tablet to click through the virtual shop and see this year’s Christmas themes brought to life. They can then click on tagged products to find out more and buy.

John Lewis has revealed that customers are shopping for Christmas earlier than ever this year and that its Christmas sales are now up 112% compared to the same time in 2019. In addition, sales of  Christmas trees and decorations have risen by 232% and 156% respectively.

Dan Cooper, head of Christmas at John Lewis & Partners, said: “We know that Christmas might look a little different to our customers this year, with smaller celebrations at home and  video calls to loved ones. But we also know that many are looking forward to the small joys that the festive season brings: from decorated fireplaces to wreaths on doors. Our customers are planning earlier than ever to revel in the festivities and likely spread out the tasks to avoid any last minute rushes. This year we have created a Christmas shop that will of course delight and inspire our customers but we have also focused on making it a simple journey that means they can tick off their list happily and safely.”

John Lewis launched its online Christmas shop earlier than ever this year after searches on its website soared. The Oxford Street store now features the retailer’s biggest ever Christmas Tree forest that showcases seven new festive trends and room sets as well as a one-stop gift emporium.

The retailer’s Christmas shops will be opening in all branches across the country from 25 September  to 5 October.

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