John Lewis gives update on Black Friday online trading
The John Lewis department store has revealed that it has shipped more than 2.5 million products to customers since it launched its Black Friday offers on 20 November. This marks a 67% increase on last year.
Giving some statistics on the trading period, the retailer said its busiest hour on average has been between 8pm and 9pm when an average of 192 orders were made per minute.
The busiest hour so far has been between 10am to 11am on the launch day of 20 November when an average of 258 orders were placed per minute as customers looked to secure a deal early. However, the retailer is predicting that 27 November will be a record day for online orders sold on its website and will be 35% ahead of its busiest day over the period last year.
The retailer has also seen a big increase in the number of product searches which have risen by 37% year-on-year to more than 18.7 million. The most popular products have included new games consoles and Lego, as well as items from fashion and beauty brands Mint Velvet, Hush, Charlotte Tilbury and Barbour.
Pippa Wicks, executive director for John Lewis said: “This Black Friday period has been like no other with just three of our shops open, but we’ve worked incredibly hard to meet the significant online demand we’ve seen this past week and to provide our customers with a wide choice of brilliant offers on the products they love.
“Preparations are well underway to reopen all of our shops in England next week and we look forward to welcoming our customers to help them make this Christmas extra special.”
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