Harvey Nichols rebrands as Holly Nichols for September
Department store Harvey Nichols has temporarily rebranded itself as Holly Nichols to mark the refurbishment of its first floor and the launch of a September campaign celebrating women.
The retailer’s Knightsbridge store features a new illuminated ‘Holly Nichols’ sign at the front while the branding also appears on shopping bags, signage and other collateral across the brand’s London and regional stores. Harvey Nichols has also introduced a website called www.hollynichols.com and all social media channels have rebranded to support the ‘Let’s hear it for the Girls’ campaign.
Harvey Nichols claims to have a long history of supporting women in the workplace. The retailer’s founder, Benjamin Harvey, opened a linen shop on the corner of Knightsbridge and Sloane Street in 1831. However, it was his wife Anne who led the company when he died in 1850 and went into partnership with James Nichols to form Harvey Nichols & Co. Currently seven out of nine of the company’s board members are women.
Other activity designed to celebrate female empowerment throughout the September campaign will include trunk shows, new launches, brand parties and inspirational talks by women who have influenced culture and challenged attitudes.
Deb Bee, group marketing & creative director at Harvey Nichols, said: “We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today. Our Knightsbridge flagship now has four floors dedicated to womenswear – and we’ve ramped up our range of our beauty services to suit women’s often demanding lifestyles.”
Following the refurbishment of its first floor, the Knightsbridge store now has four floors dedicated to women’s ready-to-wear, shoes and accessories with brands such as Chloe, Calvin Klein and OFF-WHITE.
Bee added: “Our newly refurbished first floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make. We’ve created a shopping experience for our female customers like no other.”
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