THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
Omnichannel Futures Conference 2020
Online Conversion Summit 2020
Future of Retail Marketing 2020
The HR Summit 2020
The Future Of AI in Retail Conference 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Harvey Nichols rebrands as Holly Nichols for September

Department store Harvey Nichols has temporarily rebranded itself as Holly Nichols to mark the refurbishment of its first floor and the launch of a September campaign… View Article

DEPARTMENT STORES

Harvey Nichols rebrands as Holly Nichols for September

Department store Harvey Nichols has temporarily rebranded itself as Holly Nichols to mark the refurbishment of its first floor and the launch of a September campaign celebrating women.

The retailer’s Knightsbridge store features a new illuminated ‘Holly Nichols’ sign at the front while the branding also appears on shopping bags, signage and other collateral across the brand’s London and regional stores. Harvey Nichols has also introduced a website called www.hollynichols.com and all social media channels have rebranded to support the ‘Let’s hear it for the Girls’ campaign.

Harvey Nichols claims to have a long history of supporting women in the workplace. The retailer’s founder, Benjamin Harvey, opened a linen shop on the corner of Knightsbridge and Sloane Street in 1831. However, it was his wife Anne who led the company when he died in 1850 and went into partnership with James Nichols to form Harvey Nichols & Co. Currently seven out of nine of the company’s board members are women.

Other activity designed to celebrate female empowerment throughout the September campaign will include trunk shows, new launches, brand parties and inspirational talks by women who have influenced culture and challenged attitudes.

Deb Bee, group marketing & creative director at Harvey Nichols, said: “We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women, those who have inspired us in the past, and those that continue to do so today. Our Knightsbridge flagship now has four floors dedicated to womenswear – and we’ve ramped up our range of our beauty services to suit women’s often demanding lifestyles.”

Following the refurbishment of its first floor, the Knightsbridge store now has four floors dedicated to women’s ready-to-wear, shoes and accessories with brands such as  Chloe, Calvin Klein and OFF-WHITE.

Bee added: “Our newly refurbished first floor is shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make. We’ve created a shopping experience for our female customers like no other.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
The Future Of AI in Retail Conference 2020
The Future Of AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY