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Bloomingdale’s to launch new store concept

US department store Bloomingdale’s is to launch a new store concept call Bloomie’s. With the first location due to open on 26 August in Virginia, the… View Article

DEPARTMENT STORES

Bloomingdale’s to launch new store concept

US department store Bloomingdale’s is to launch a new store concept call Bloomie’s.

With the first location due to open on 26 August in Virginia, the shop will stock a smaller, more highly curated selection of products than a traditional Bloomingdales’s and will offer a tech-enabled stylist service as well as a restaurant.

Situated in the Mosaic District shopping centre,  the 22,000 square foot space will aim to be a style and service destination that offers a distinct assortment of  contemporary and luxury brands across women’s and men’s fashion and beauty.

Tony Spring, chief executive of Bloomingdale’s, said: “Bloomie’s has always been a term of affection from our loyal customers. Our new Bloomie’s store will deliver everything they love about Bloomingdale’s in a highly edited, convenient, and unexpected way. We’ve been part of the Washington, D.C., metro area community for decades, and we are excited to welcome new and long-time customers to Bloomie’s to be the first to shop this fresh and casual experience.”

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