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BHS unveils first clothing range

BHS has unveiled its first clothing range following its relaunch as an online only retailer in September. The collection is starting with a small number of… View Article

DEPARTMENT STORES

BHS unveils first clothing range

BHS has unveiled its first clothing range following its relaunch as an online only retailer in September.

The collection is starting with a small number of items for men and women although the retailer is planning to ramp up the number of options going forward.

Womenswear categories available in the initial collection include dresses, skirts, trousers and sleepwear. Other categories to be added in the next few weeks include knitwear, jeans, additional sleepwear and slippers.

Meanwhile, menswear items include long and short sleeve t-shirts, jeans and trousers, sleepwear and slippers. Knitwear, coats and jackets will be added next month.

A kid’s range is being launched on 11 November with a collection of licensed character products.

Sara Bradley, buying director at BHS, said: “Modern layering has been a key influence for this initial range, which is made up of wardrobe-building easy separates. The collection is very tight but we will be adding collections regularly to expand the offer including children’s character products and women’s day to evening party wear in Autumn/Winter.”

Since its relaunch, BHS.com has rolled out two Christmas ranges and kitchen and dining ranges, featuring electricals, crockery, bakeware, kitchen utensils, glassware and cookware.

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