Your data is stored only for business-to-business communication purposes. See our privacy policy.Ask them what the most difficult thing about promotion management is and more often than not they’ll shout “everything”. Forecasting, delivering, tracking; they can all break supply chain managers out in a cold sweat.
But don’t worry, the situation isn’t hopeless. It’s a little like the old joke – ‘how do you eat an elephant?’ – answer; ‘one mouthful at a time’. Promotion management is a step-by-step process and bringing together the right tools and the right approach should put an end to most, if not all, of your worries.
This whitepaper is about how to plan your promotions, and how to improve your demand forecasting and tracking in 4 simple steps. It also examines the requirements of the different development phases from an output data and operating model perspective.
Download the Whitepaper to find out more.
