PODCAST / EPISODE 81

UK Consumer Confidence Uncut January 2024

with Neil Bellamy

Listen to this episode

Thinking Ahead

Also listen on

In this Thinking Ahead podcast, GfK’s Neil Bellamy and our moderator Lucy Green, discuss the January 2024 results of UK Consumer Confidence Barometer. With the main Index at -19%, UK consumers have started the year feeling positive. Neil explains what’s special about January and whether optimism is usual in the first month of the year. We focus on the Personal Financial Situation metric which reached zero after 24 consecutive months of negative scores. Delving into the results by income level tells a more nuanced story. In our regular feature, Data Guru Corner, Neil explains how the Index is composed, and why it is used to report confidence levels in the UK.

Consumer Outlook 2024

Take a look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.

Thinking Ahead

This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.