2022 UK SMS
Marketing
Consumer
Trends Report
What Brands Need to Know
As e-commerce marketing becomes more and more mobile, brands are doubling down on text messaging to engage their customers.
We surveyed more than 700 UK consumers to learn how they’re already engaging with their favourite brands via text message, and where they’d like to see the conversation go.
Nearly 90% of UK consumers are interested in or have already signed up for text messages from brands.
Read on to learn about:
What types of text messages consumers want to receive from brands.
How communicating with brands via SMS impacts consumers’ purchase behaviours.
Why consumers like hearing from brands via text message in addition to email.
How often consumers want to communicate with brands via SMS.
By the Numbers
2022 UK SMS
Marketing
Consumer
Trends Report
What Brands Need to Know
As e-commerce marketing becomes more and more mobile, brands are doubling down on text messaging to engage their customers.
We surveyed more than 700 UK consumers to learn how they’re already engaging with their favourite brands via text message, and where they’d like to see the conversation go.
Read on to learn about:
What types of text messages consumers want to receive from brands.
How communicating with brands via SMS impacts consumers’ purchase behaviours.
Why consumers like hearing from brands via text message in addition to email.
How often consumers want to communicate with brands via SMS.
About 97% of UK consumers want to hear from brands they’ve subscribed to at least once a week.
Roughly 75% of UK consumers who subscribe to at least one brand’s SMS program have made a purchase from a text message within the last month.
Nearly 90% of UK consumers are interested in or have already signed up for text messages from brands.
By the Numbers
About 97% of UK consumers want to hear from brands they’ve subscribed to at least once a week.
Roughly 75% of UK consumers who subscribe to at least one brand’s SMS program have made a purchase from a text message within the last month.
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Attentive Mobile UK Ltd.
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