Turning calls into conversions:   
Five steps marketers
need to take

Almost two-thirds of buyers want to option of calling at the purchase stage. Is your customer journey fully optimised? Throughout this handbook, we will be looking at five steps marketers can implement to turn calls into converting revenue.

●  Get your PPC to work smarter
  Information is power for the phone agents
  Sales vs support calls
  Break out the behavioural science

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