Design, Marketing and Brands

Asda planning to make mum’s day

Asda is hoping its Mother’s Day campaign will connect with customers on a personal level, with creative using the line ‘Make Mum’s Day’, created by Leeds-based advertising agency, Gratterpalm.     Read more..

Delia Smith and Heston Blumenthal to front a new advertising campaign for Waitrose

Chefs to act as "food ambassadors" for the brand, sharing tips and recipes and discussing ingredients.     Read more..

Eversheds warns retailers to examine the terms on which they do business

In the current market, it is vital that retailers should be examining the terms on which they do business and be taking active steps to protect themselves when entering into relationships with new companies, be they established players or new entrants. by Fiona Ghosh     Read more..

Commission-free reward strategy has improves Carphone Warehouse staff engagement levels.

The company moved to pay employees for giving good customer service rather than for individual sales.     Read more..

Survey shows recession has changed people management

Employers are planning on overhauling the way their organisations manage people as a result of the recession     Read more..

Marks and Spencer ethical agenda will insulate homes of all staff

Marks and Spencer has pledged to insulate the homes of every employee for free as part of its objective to become the world's most sustainable retailer by 2015.     Read more..

Permanent jobs see fastest rise in two-and-a-half years

Research has revealed that the number of people placed into permanent jobs saw the greatest increase in two-and-a-half years last month.     Read more..

French Connection launches webcam dating competition on Chatroulette

French Connection has launched a competition on Chatroulette as part of its The Man, The Woman campaign, asking men to try to get a date.     Read more..

Industry-first research proves live events deliver powerful emotional engagement between brands and

Going face-to-face with your customers can significantly enhance your brand’s reputation in its sector     Read more..

Keystone urges foodservice distributors to go green now

Foodservice operators and suppliers believe that the distribution industry has failed to take the sustainability agenda seriously, according to a new study published by Keystone Distribution UK.     Read more..

Retailers already leading on alcohol labelling

Retailers understand their responsibilities and don't need to be told to provide unit labelling on their own brand alcoholic drinks. They are already doing it.     Read more..

20% of employees admit to sickies

Staying in bed, watching TV and visiting friends are how we spend our time on ‘sickie’ days     Read more..