Design, Marketing and Brands
Halfords launches new campaign to promote cycling offer
Halfords is to implement a national consumer communications campaign to bolster its position as a leading cycling retailer. Read more..
Waitrose debuts new low fat food range
Waitrose has launched a new low fat food range designed to help customers eat 500 fewer calories per day. Read more..
Karl Lagerfeld launches collection with Net-a-Porter
Designer Karl Lagerfeld has launched an online fashion collection. Launched initially through Net-a-Porter, the Karl women’s clothing line is being marketed as “accessible” with items priced between £20 and £980. Read more..
Comment: Retailers should embrace loyalty programmes or risk losing customers
Adopting customer loyalty programmes can be a means of surviving the tough economic climate. By Phil Szymala Read more..
What a difference a name makes
Research claims staff name badges raise customer satisfaction by 12%. Read more..
Morrisons launches M Kitchen frozen range
Morrisons has extended its M Kitchen convenience range to include frozen meals. The move forms part of the wider M Kitchen roll out which will see more than 300 recipes available in the supermarket’s stores. Read more..
Lacoste to open new flagship store in Knightsbridge
Lacoste is to open a new flagship store in Knightsbridge which will be the clothing brand’s largest store in the world. Read more..
Imagesound expands its international presence
In addition to its offices operating in UK, Dubai, Budapest and Barcelona, the company opens Imagesound-Asia. Read more..
Morrisons launches rebranded budget range
Morrisons has rebranded its budget M Value range as M Savers as part of an overhaul of the supermarket's own brand ranges which began last October. Read more..
Sainsbury's to continue Brand Match promotion into New Year
Sainsbury’s has announced that it will continue to offer its Brand Match promotion into the New Year following a positive reception from customers. Read more..
Brandbank announces partnership with Father Christmas
Brandbank has announced that it has finalised a long-term international strategic relationship with Father Christmas that will make it easier for Father Christmas to ensure he delivers the right presents to the right people this year. Read more..
Waitrose winning social media war this Christmas
A new study has found that Waitrose is winning the social media war this Christmas, converting the most online visitors into paying customers and brand advocates. Read more..
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