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WH Smith opens new concept stores at Sydney Airport T1

Friday March 11th 2016

Book and stationery retailer WH Smith has completed the first phase of store openings in the T1 International terminal at Australia's Sydney airport.

Having won the tender in 2015 to operate six news, books and convenience stores, WH Smith has now opened four stores, including a 450 square metre landside departures store and three airside stores, all using a world first new store concept.

The new, larger format innovative stores within T1 are an evolution from traditional ‘books and news’ operations and feature ‘store-in-store’ concepts from brands such as Lego and Lonely Planet. ‘Flight 001’, a luggage concept store from New York, is located adjacent to the main landside store and features a unique aeroplane cockpit design, offering passengers last minute shopping options for items such as travel bags and suitcases.

Sydney Airport’s general manager for retail, Glyn Williams, said: “This is a real evolution from the traditional ‘books and news’ operations and introduces a reinvigorated range of must-have travel product essentials, that make every journey easier in a convenient one-stop shop.”

WH Smith Australia chief executive, Paul Yardley, added: “We are delighted to successfully open the first four stores and to receive such positive feedback from our customers and passengers. We have worked hard to create an enjoyable shopping experience featuring global brands, as well a high standard of design, to match those used by luxury brands in airports around the world.”

The remaining new concept stores are expected to be completed and open for trade by September 2016.

WH Smith currently operates over 1,300 stores, both in the UK and in international locations.