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The Retail Bulletin, the complete retail news resource

Waterloo station opens new retail balcony

Wednesday July 18th 2012

Network Rail has opened a new 220 m retail balcony in London's Waterloo station.

The balcony is the longest at any British rail station and is part of a £25 million improvement programme to transform the station for the 300,000 passengers passing through each day.

Providing an extra 20,000 sq ft of retail space at the station, the balcony is now home to a range of retailers including Fat Face, Hotel Chocolat, Oliver Bonas, Links of London, Thomas Pink and Joules. Also opening soon will be Carluccio's, Kiehl's, Sports Bar & Grill, Benugo and Corney & Barrow's new Cabin bar.

David Biggs, Network Rail's director of property, said: "As with the new western concourse at King’s Cross station earlier this year, the Waterloo balcony work is part of our wider retail strategy to create ‘destination’ stations for both rail passengers and non-travelling customers. It also provides a crucial, sustainable source of income for the station, which can be reinvested directly into the rail network."

Tim Shoveller, managing director of the Network Rail/South West Trains alliance added: "We needed to find a radical solution to improve the space and facilities at Waterloo. The opening of the balcony, with the removal of retail units from the concourse, crucially reduces congestion while still providing the facilities expected at a modern station."

The balcony will house a total of 38 stores.