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350 jobs to be created through new Little Waitrose branches
Waitrose has marked the first anniversary of “little Waitrose” by announcing it is to create 350 jobs through opening six new convenience branches in central London this year.
The retailer has confirmed it will open new convenience shops in Fulham Palace Road, Muswell Hill, Parsons Green and Vauxhall and is aiming to open at least a further two shops by the end of 2012.
The new small store format was first trialled at the grocer’s Old Brompton store in South Kensington around this time last year. Twenty-three of the supermarket’s twenty-eight convenience shops across the UK are now branded “little Waitrose” and there are plans to re-brand the remaining five. There are currently five little Waitrose shops in central London.
Waitrose director of store development, Diana Hunter, said: “Our customers really like their little Waitrose and the way it fits with their busy lives. We have quickly established ourselves within the convenience sector and annual sales are strong. Today’s announcement underlines the role little Waitrose will play in driving our growth and our ambition to make us accessible and convenient for everyone in London.”
Waitrose said the positions at the new stores are already generating interest with more than 1,000 people applying to work in one of the 85 roles available at its new store in Fulham Palace Road, which opens on 20 March.
Waitrose will also open new convenience stores in Ipswich town centre (1 February) and Birmingham city centre (13 March).
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