Waitrose launches specialist pet website
Waitrose has launched waitrosepet.com, a specialist website dedicated to pet products.
Launched in partnership with online retailer Monster Pet Supplies, the new website offers over 9,000 products including more than 60 Waitrose own-brand lines.
As well as stocking pet food and accessories for cats, dogs, birds and fish, the site will be expanded in 2015 to include reptile and equine products.
The site also provides advice and product information on specialist pet foods, including a telephone advice service. In addition, customers can take advantage of a repeat ordering service.
Robert McCarthy, head of Waitrose Direct Services, said: “We are very excited to be the first multiple retailer to launch a website of this kind, with such an extensive range of products designed to meet the needs of all pet owners and animal lovers.
“WaitrosePet provides our customers, 45% of whom are pet owners, with a convenient one-stop-shop for pets of all ages and breeds, whether they are looking for specialist food for a feline friend or a Christmas treat for man’s best friend.”
To celebrate the launch of of the site, Waitrose is offering customers 15% off their first order until 30 October.
