Waitrose launches mobile self-scan trial
Waitrose is trialling a 'scan as you shop' mobile app in three of its branches as it looks to find ways to make the checkout experience easier for customers.
The new app enables customers to scan product barcodes on their phones as they place goods in their basket.
The trial, which complements the existing Quick Check service, is taking place in Waitrose shops in Clapham Common, Meanwood and Milngavie, with a view to rolling out the service to all Waitrose branches in 2016 if successful.
Waitrose introduced its 'scan as you shop' Quick Check service over ten years ago and it is now available in two-thirds of stores. Customers are given a handset to scan and pack their shopping as they move round the store. They immediately see offers on scanned products and keep a running total of spend.
Waitrose said all myWaitrose customers are now automatically registered for Quick Check and can try the mobile self-scan service in the trial branches by downloading the android or iOS app from Apple or Google Play and registering their myWaitrose card.
Matt Clifton, Waitrose head of retail change, added: “We are always looking at ways for technology to make our customers' lives easier. The ease and choice of checkout options is becoming increasingly important to customers as the trend for shopping little and often continues to grow. Making Quick Check available to myWaitrose customers and exploring the opportunity for them to shop with us on their mobiles in-store means we continue to deliver that convenience.”