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Vodafone selects ATG for Email response management.
Archived article dated Tuesday January 10th 2006
World's Largest Mobile Telecommunications Company Chooses Wisdom-Enabled ATG Response Management to Manage Email and Web Customer Communication.
ATG, the software provider behind the most consistent and relevant marketing, commerce and customer service experiences, today announced that Vodafone Espana, a subsidiary of the world's largest mobile telecommunications company, has selected ATG Response Management to make email and web communications with customers more responsive, efficient, and cost-effective.
"More and more consumers are choosing to communicate with their suppliers via email, web forms and mobile messaging," said Cliff Conneighton, senior vice president of marketing, ATG. "This is beneficial for the companies, because it reduces expensive calls to agents in contact centers, which typically cost at least three times more to handle. But as the volume increases, companies find they must deploy email response management systems (ERMS) to ensure efficient and timely response. Forward-looking companies, such as Vodafone, are moving rapidly in this direction and ATG is providing the solutions to help them best achieve those goals."ATG Response Management is a comprehensive solution, empowering businesses to meet customers' growing desire to communicate with companies on their own terms, via email, Web forms, and mobile messaging. ATG Response Management helps companies to offer more responsive, satisfying and cost-effective customer service, while gaining significant savings in support costs. Moreover, ATG Response Management can be used as part of the Wisdom-enabled ATG Service Suite, to ensure the continuity of customers' experience regardless of whether they interact with a company via telephone, e-mail, Web forms, or Web self-service. ATG Response Management is available as traditional licensed software or as a managed service.
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