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Saturday July 4th 2009
US: Digital River introduces mobile commerce offering
Archived article dated Saturday July 4th 2009
Digital River Inc. has introduced a new mobile commerce offering that includes a smart online storefront.
Designed with built-in logic, the smart e-storefront automatically tailors its display and payment options for PC computers or mobile devices - all while creating a seamless and user-friendly experience for the high-tech shopper. With this added flexibility, online merchants can provide a better customer experience, reaching shoppers when and where it is most convenient for them. "Now, through a single e-commerce storefront, merchants can open up their businesses to the online market and reach customers via both PC's and mobile devices,” said Joel Ronning, Digital River's CEO. “By adding m-commerce capabilities to our already proven e-commerce platform, we can help online merchants enter and test the mobile market, and expand their revenue opportunities without extra start-up and maintenance costs. We plan to continue to expand our mobile commerce capabilities to help our clients be even more competitive in the mobile marketplace.”The solution supports PayPal Mobile in addition to Digital River's existing suite of payment options, which includes credit and debit card processing, online banking and wire transfers. This diverse selection of payment methods allows merchants to drive conversion rates and provide a more mobile-friendly environment for shoppers
Tagged as: mobile commerce | mobile retailing
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