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Uniqlo launches first childrenswear range

Fashion retailer Uniqlo has launched its first own-brand childrenswear collection. The range, which includes colourful tops, fleece parkas, down jackets and denim, is available to buy… View Article

GENERAL MERCHANDISE NEWS

Uniqlo launches first childrenswear range

Fashion retailer Uniqlo has launched its first own-brand childrenswear collection.

The range, which includes colourful tops, fleece parkas, down jackets and denim, is available to buy online now and will launch in stores on 23 August.

Uniqlo Europe chief executive Dr Berndt Hauptkorn said: “We are extremely pleased to be launching kids into the UK market this season.

“The collection encapsulates the high-quality design aesthetic and innovative fabrics that Uniqlo uses across all its collections, and we are confident that the collection will be a success among both current and new customers.”

Uniqlo said the range had been adjusted to fit with children’s lifestyles with name labels sewn into the interior of outerwear garments, hooks for easy hanging, adjustable waist bands and the use of special sewing techniques to prevent tearing.

Prices range between £5.90 and £49.90.

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