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Two in five Britons believe shopping online helps reduce personal carbon footprint
Archived article dated Wednesday June 25th 2008
British people believe that shopping online is good for the environment and helps to reduce their carbon footprint.
In a survey of 2270 households conducted by market researcher GfK, 69% of Britons believe that online shopping is good for the environment. When asked about their own impact on the environment, more than two in five Britons, or 43%, believe that shopping online helps to reduce their personal carbon footprint.
James Rudd, Commercial Director at GfK, says: “Online shopping is synonymous with saving money but our research shows that people also see it as a way to save the environment. It is perhaps uniquely British that we feel we can help the environment by shopping, but it is certainly an important factor in choosing to shop online.” GfK's survey results also show that shoppers are keen for more green online initiatives, but retailers are either not offering them or not advertising them.
A fifth of online shoppers, 21%, are having their shopping delivered at green time slots*, with only 5% not using the service when offered. However, three quarters of shoppers, 74%, say they are not given a choice or are not aware of the service.
Similarly, 32% of online grocery shoppers choose not to have carrier bags when offered compared to 26% that do. However, 22% of grocery shoppers say they are not given a choice and 20% say they are not aware that it is an option.
Rudd continues: “Online retailers have been keen to stress their green credentials, but there's still work to do. Our research shows that many shoppers will use services such as green delivery slots or no carrier bags, but too often they are not given the choice or are not even aware they have it.”
Tagged as: gfk | online shopping | carbon footprint
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