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TK Maxx supports award for cause-related marketing
TK Maxx has teamed up with Incentive Today magazine and the Institute of Sales Promotion (ISP) for an initiative to push for greater interest and understanding in cause-related marketing (CRM) among promotional marketing agencies.
The fifth annual Cause-Related Marketing Competition has been developed in association with the fashion retailer as well as DC Thomson - publisher of The Beano and The Dandy - a
It offers agencies the opportunity to raise money and increase exposure for a worthy cause by devising a CRM campaign for the nominated charity. The charity partner is NCH the children's charity.
As a business, TK Maxx is committed to a community-involvement programme and, through a long-term partnership with NCH, aims to raise money to help improve the quality of life for children and their families. This is demonstrated in its role as corporate sponsor for NCH, with money raised going towards helping some of the most vulnerable children in the UK.
All participating agencies will benefit from enhancing their CRM expertise and credentials, against a backdrop of widespread inexperience in this powerful promotional mechanic.
Entries will be judged by a panel of experts in CRM, including specialists from some of Britain's biggest retailers as well as representatives from TK Maxx, NCH, DC Thomson and Louis Kennedy. The winning agency could have the opportunity to work with NCH to develop the promotion for market in 2006.
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