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Wednesday December 5th 2007

Timberland introduces the customer voice to newly-launched UK web site

Archived article dated Wednesday December 5th 2007

Timberland has launched ratings and reviews on its web site to encourage shoppers to share information about products, encourage loyalty and drive sales.

Social commerce company Bazaarvoice has implemented the Ratings & Reviews platform which will help Timberland build deeper relationships with its online customers.

“We are implementing a service that will allow our customers to help each other by giving authentic, honest appraisals of products,” said Troy Brown, Senior Direct and General Manager of E-commerce at Timberland. “We have only recently launched the site and these reviews will help us to more easily identify popular products and allow us to really understand the issues that are important to our customers.” Sam Decker, Chief Marketing Officer at Bazaarvoice said “Over the past 12 months, UK e-tailers have really embraced the idea of social commerce - which put simply is adding the customer voice to the online shopping experience to drive sales.

Retailers can use customer generated content to improve merchandising, increase multichannel sales and conversion, attract new customers and improve customer satisfaction and loyalty.

Tagged as: timberland

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