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Thorntons trials in-store online terminals

Friday June 14th 2013

Chocolate retailer Thorntons has launched a trial of online terminals to enable customers to purchase from its extended online range while in-store.

Developed in partnership with retail technology specialist One Iota, the SmartPod online ordering terminals are being trialled across three stores in Sheffield Meadowhall, Fargate and Derby Westfield. 

The terminals will focus on converting sales for items such as hampers, one of the retailer’s best selling ranges, which are difficult to stock in-store. Other items will include personalised products such as Alphabet Truffles, where customers can create a bespoke message, and the Thorntons chocolate models range. 

All orders made through the SmartPods will be delivered free of charge.

Geoff Kershaw, Thorntons retail director said: “We know that a significant proportion of our customers already shop us multi-channel and we’re hoping that these new SmartPods will make this even easier for them to do so. Many chocolate fans looking for the perfect gift aren’t aware of the fantastic range of hampers we sell online, so this trial will hopefully help us grow awareness of not only our extensive product range but also our overall online offering.

“We’re also really excited to be trialling this in Sheffield, where the company was born 102 years ago. It’s great to be taking this new technology back to where it all began.”