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The Body Shop incorporates loyalty programme into mobile app

Thursday March 3rd 2016

The Body Shop has updated its iPhone app to include its new loyalty programme, Love Your Body Club.

When using the app, members are now able to accumulate, view and spend their points and digital vouchers, and gain automatic promotions such as free delivery. In addition, they can learn about The Body Shop’s charity partners and donate to them, add vouchers to their wallet app and also be notified when they are passing the nearest The Body Shop store.

The app also features a widget which can be added to the phone’s home screen meaning customers can check their Love Your Body Club balance and vouchers without opening the app.

The Body Shop worked with mobile commerce specialist NN4M on the app update.

“We’re really excited about incorporating Love Your BodyClub into our mobile app, the first step towards making it the go-to hub for our loyalty programme,” said Adam Plummer, director of digital and e-commerce at The Body Shop.

The app update also involved a re-design of the checkout and the integration of PayPal and PayPal Express to create a faster, more streamlined, user-friendly checkout journey. In addition, app functionality was improved to improve the overall app experience for The Body Shop’s customers.