Tesco to offer immediate price match deductions at tills
Tesco has launched a new Brand Guarantee scheme that offers shoppers an immediate price match deduction at its tills without the need to issue vouchers.
The supermarket said the move guarantees to customers that they will never pay more for their branded shop compared with other leading supermarkets.
The new scheme compares the overall cost of a customer’s branded grocery shop against what it would have cost at Asda, Morrisons and Sainsbury’s. If the shop would have been cheaper elsewhere, customers will automatically get the difference deducted off their bill immediately, both in store and online. It will also price match against promotions at Tesco’s main competitors.
The initiative has been trialled in Northern Ireland over the last few weeks and Tesco said it has received “overwhelmingly positive” feedback from both staff and customers.
Matt Davies, Tesco UK and Ireland chief executive, said: “Shoppers tell us price matching vouchers are a pain and don’t really help them. We all know it can be stressful and awkward when you have to rummage through your wallet to find a price match voucher.
“That’s why we’re ensuring that with Brand Guarantee customers will never lose out on their branded shop by getting money off their bill at the till.
“We’re working hard to make the shopping trip that little bit easier for customers, with simple, affordable prices you can trust. Brand Guarantee is one more way we are taking the hassle out of a trip to the supermarket or an online shop.”
Tesco said research carried out on behalf of the supermarket by YouGov has revealed that 35% of Britain’s supermarket shoppers have never used a price matching scheme in-store, rising to 80% online. Some 48% of shoppers said they forget to use the vouchers while 16% of shoppers said they lose vouchers before they can claim their savings.
