Tesco teams up with online cooking community SORTEDfood
Tesco has teamed up with social media cookery channel SORTEDfood as it looks provide cooking inspiration for its customers.
SORTEDfood, which has over 800,000 subscribers on its YouTube channel, is run by four friends who release videos showing simple recipes every few days. The content for Tesco will focus on cooking with everyday essential items.
Tesco asked the SORTEDfood team to develop three unique recipes using ingredients like fresh chicken, tomatoes, cucumbers, eggs and milk. The first video aired last night and is being supplemented by a full video recipe released online.
Leonie Foster, Tesco customer communications director, said: “We’re delighted to be partnering with SORTEDfood. We know our customers love tasty, simple and delicious recipes and are always looking for great value meal solutions. So whether a first timer or an experienced cook, customers will find something that they enjoy cooking.”
The SORTED team recently joined a Tesco Farm to Fork trail, which takes primary school children to Tesco stores and suppliers’ farms and factories to learn where their food comes from. So far over 120,000 children have taken part.
Barry Taylor of SORTEDfood said: “Working with Tesco is a great way to amplify what we do and connect with an even wider community, hopefully encouraging them to get in the kitchen and try something new.”
