You are here: Brands / Teen virtual world, VizWoz, joins forces with film studios to showcase content from its virtual cin
Teen virtual world, VizWoz, joins forces with film studios to showcase content from its virtual cin
VizWoz virtual cinema scheduled to feature summer blockbuster releases from Walt Disney Studios, Paramount Pictures, Universal, Twentieth Century Fox
VizWoz, one of the UK's fastest growing virtual communities in the kids and teen sector, announces key content partners across several of the major film studios including Paramount Pictures, Walt Disney Studios, Universal and Twentieth Century Fox. The studios will be providing content for the VizWoz virtual cinema including previews, film clips, trailers and interviews from a strong line up of theatrical releases. Hits including Iron Man, Indiana Jones, Nim's Island, Wild Child, Meet Dave, and the eagerly awaited Disney / Pixar's summer blockbuster film, WALL-E are among several big movies being showcased on this dynamic digital platform.
The Viz Cinema launched on 14 May 2008 and during the first 3 weeks of opening, the virtual cinema attracted 75,865 hits already offering film studios and broadcasters strong exposure to the young market. VizWoz.com boasts strong overall site figures with 4,205,000 room movements to date, 600,000 games played (including multiplayer), 335,000 total logins, and the average time spent online now amounts to 1hour 41 minutes. Users enter the virtual cinema in VizWoz.com to watch extracts from blockbusters and other TV content including episodes from popular animations such as Pat & Stan which is regularly refreshed and updated for young viewers to enjoy.
With its advanced technology, rich graphics and cutting edge flash animation with no download, the visual world of VizWoz provides a strong platform for special effects driven content. Film, TV and music all play a key role in enhancing the sites' strong entertainment values. There are a wide variety of opportunities for content partners to maximize their reach through fully integrated bespoke campaigns and a host of interactive features on VizWoz.
Twentieth Century Fox have been one of the first to run a bespoke promotion in VizWoz to drive pre-awareness for their forthcoming theatrical release, Meet Dave, starring Eddie Murphy. The treasure hunt has proved a big success among the rapidly increasing kids and teen audience and received strong exposure with over 660,000 room visits during the 2 week interactive competition.
VizWoz also recently launched the DJ studio and a media player including Viz Radio which allows users to listen to stream non stop chart music. The media player can also simultaneously stream music videos and users can save playlists of favourite tracks and share those of their friends. This week, VizWoz has launched a DJ competition as part of a UK search to find 'VizWoz DJ of the Year 2008' tapping into the pool of musical talent amongst the youth sector fronted by Warner Music's DJ Ironik who is a big hit already in the teen sector and hoping to reach no.1 in the charts this month.
Dan Laurence, CEO and Founder of VizWoz, comments; ”Entertainment is the heart of VizWoz and therefore we are committed to providing our audience with top quality content that will keep their fingers on the pulse with all the latest movies, music and gaming. Partnering with the major film studios forms an integral part in our on-going strategy to create the no.1 destination of choice for kids and teens to catch all the latest movies, watch music videos, listen to their favourite tracks, play games or just hover and hang out. Our aim is to offer a one stop portal where kids can enjoy spending time in a safe and engaging environment that they can rely on to keep them ahead of the game.”
Tagged as: vizwoz
Share this article:
Should your colleagues be reading the Retail Bulletin?
Let them know about us.
What is RSS?
