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Survey reveals demand for mobile commerce and shopping
Majority of respondents would use their mobiles to buy big-ticket items
The research conducted by mobile commerce and communications services provider Netsize reveals that users are willing to pay with their mobile devices for big ticket items. As far as the range of prices is concerned, almost 94 percent of professionals claimed that they would be “very likely” or “somewhat likely” to purchase goods totaling up to EUR 25 using their mobile phones. Moreover, 83 percent of participants manifested openness towards the idea of paying for items such as concert tickets (valued at amounts up to EUR 50) via their mobile devices.
The research also found that over 50 percent of respondents would be likely to purchase physical goods for amounts up to EUR 100 with their mobile phones, a figure that confirms the huge growth potential for mobile commerce and increased interest in new ways to shop and buy.
However methods of payment retain first degree importance among mobile shopping consumers, as 60 percent of respondents say that payment choice is important to them. The finding stresses the key role that companies and merchants should play in order to provide a choice of payment methods to the consumers.
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