Sunglass Hut to be main sponsor of London Fashion Week
The British Fashion Council has announced that Sunglass Hut is to become the principal sponsor of London Fashion Week.
The sponsorship will begin in September 2015 as part of a three year partnership which will also see Sunglass Hut provide business mentoring for British designers, sharing expertise in retailing and marketing.
Caroline Rush, chief executive of the British Fashion Council, said: “Sunglass Hut is a world leader in eyewear retailing and we look forward to building a long term partnership to further engage the global audience of London Fashion Week.”
Established over 40 years ago, Sunglass Hut is part of the Luxottica group and has 3,000 stores worldwide.
Fabio d’Angelantonio, president of Sunglass Hut and chief marketing officer at Luxottica, added: “We believe that London Fashion Week offers a global point of view that resonates from the runway to the streets. We are excited to share its designers, influencers, and trends with consumers in established and emerging markets via our global retail network.”
