Steel & Jelly chooses Grand Central for first store
Contemporary menswear brand Steel & Jelly has chosen the new Grand Central shopping centre in Birmingham as the location for its first store.
Established in Birmingham in 2004, Steel & Jelly offers a range of menswear including formal tailoring, soft casuals and premium accessorises.
The company said: “This major new transport and retail hub in the heart of the region is the perfect location to meet the growing demand for, and increasing interest in the brand. As well as welcoming those local to the region, we’ll be able to reach new customers from all over the country who will be travelling through the new station.”
The new flagship store will open in the £150 million Grand Central when it launches on 24 September.
A spokesperson at Grand Central said: “Steel & Jelly are a great addition to Grand Central, an independent Birmingham business offering a stylish menswear collection – a brand which sits nicely alongside the other premium shops, restaurants and cafes.”
